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Videos

Unlocking the Secrets of Agile Information

Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people?s need for more physical, emotional and social resilience. To develop this health and well-being strategy, they combined foundational and...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Thomas Troch, Selma van t Hul
November 27, 2023
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Citation

Troch and van t Hul (2023a, November 27). Unlocking the Secrets of Agile Information. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/unlocking-the-secrets-of-agile-information-12354


Videos

Enter the experience economy

While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the solutions often lie in unconventional and creative ways of engaging the audience, obtaining a maximum...

Catalogue: Congress 2016: #WOW
Author: Thomas Troch
June 15, 2016
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Citation

Troch, T. (2016a, June 15). Enter the experience economy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/enter-the-experience-economy


Videos

Turning shopper insights into company-wide memes

Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Congress 2015: Revelations
Authors: Niels Schillewaert, Tom De Ruyck, Thomas Troch, Anouk Willems, Holly Rozelle, Olesya Govorun
Company: InSites Consulting
June 15, 2015
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Citation

Schillewaert et al. (2015a, June 15). Turning shopper insights into company-wide memes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/turning-shopper-insights-into-company-wide-memes-8550